Last Updated: 8 September 2025

1. Introduction

Vyfority (“we,” “our,” or “us”) is committed to protecting the privacy of your personal information. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit our website, vyfority.com.au (the “Site”), and interact with our services.

By accessing or using our Site, you agree to the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not use our Site.

2. Information We Collect

We collect information to provide and improve our services to you. The types of information we collect include:

  • Non-Personal Information:
    • Usage Data: Information about how you access and use the Site, such as your IP address (anonymized), browser type, operating system, referring URLs, pages viewed, time spent on pages, and dates/times of access. This information is collected through technologies like cookies and Google Analytics.
  • Personal Information (Directly Provided by You):
    • Contact Information: When you schedule a call or send an inquiry, you may provide us with your name, email address, phone number, company name, and any other details you choose to share in your message.
    • Scheduling Data: Information related to your appointment, such as the date, time, and any notes you provide when using our Calendly scheduling tool.

3. How We Collect Your Information

We collect information in the following ways:

  • Automatically: When you visit our Site, certain non-personal information is collected automatically through cookies, web beacons, and similar tracking technologies. This includes data processed by Google Analytics (via Google Tag Manager).
  • Directly from You: We collect personal information when you voluntarily provide it to us, such as when you use our Calendly integration to book an appointment, fill out a contact form, or send us an email.

4. How We Use Your Information

We use the information we collect for various purposes, including:

  • To Provide and Improve Our Services: To operate, maintain, and improve the functionality and user experience of our Site, and to analyze Site usage and trends to enhance our content and offerings.
  • To Communicate with You: To respond to your inquiries, provide customer support, and to send you confirmations and reminders for scheduled appointments.
  • For Business Operations: To fulfill our contractual obligations to you, to maintain internal records for administrative purposes, and to comply with legal obligations.

5. Sharing and Disclosure of Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information with:

  • Service Providers: Third-party vendors and service providers who perform services on our behalf, such as website hosting, analytics (Google Analytics), and scheduling (Calendly).
  • Legal Requirements: If required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
  • Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
  • With Your Consent: We may share your information with other third parties when we have your explicit consent to do so.

6. Third-Party Services Used

  • Google Analytics (via Google Tag Manager): We use Google Analytics to collect and analyze information about the use of our Site. Google’s ability to use and share information collected by Google Analytics is restricted by the Google Analytics Terms of Use and the Google Privacy Policy.
  • Calendly: We use Calendly for scheduling appointments. When you schedule an appointment through our Site, you are interacting directly with Calendly’s platform, and your use is subject to Calendly’s own Privacy Policy.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track the activity on our Site. Cookies are files with a small amount of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

8. Data Security

We implement reasonable security measures designed to protect your personal information from unauthorized access, use, alteration, or disclosure. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee its absolute security.

9. Your Data Rights (GDPR & CCPA Aligned)

Depending on your jurisdiction, you have rights regarding your personal information, including:

  • The Right to Access
  • The Right to Rectification
  • The Right to Erasure (“Right to be Forgotten”)
  • The Right to Restrict Processing
  • The Right to Object to Processing
  • The Right to Data Portability

To exercise any of these rights, please contact us using the details below. We will respond to your request within a reasonable timeframe.

10. International Data Transfers

Our Site is hosted in Australia. However, some of our third-party service providers (like Google and Calendly) may process data outside of Australia. By using our Site, you consent to your information being transferred to and processed in these locations, and we ensure that any such transfers comply with applicable data protection laws.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date. You are advised to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Email: [email protected]